2025 — nowCurrent
Head — Growth & Performance Marketing
BharatPe
Growth across merchant and consumer businesses, spanning acquisition, engagement and reactivation.
Growth · Marketing · Business building
Unlock your
GROWTH roadmap.
Anuj Srivastava — a growth leader for businesses ready for their next chapter.
I bring together customer understanding, commercial thinking and modern marketing to build businesses people choose — and return to.
Delhi, IndiaFintech · Ecommerce · FMCG · Adtech
Brands I’ve built & marketed for
Goals101 — acquired by M2P Fintech.
A perspective shaped by doing
Strategy is only as good as what it changes.
From FMCG and ecommerce to fintech and marketing technology, my work has kept one question at its centre: how do we create meaningful, measurable growth?
I have worked across frontline sales, categories, advertising products, brand partnerships and senior marketing leadership. That range helps me connect the details of execution to the bigger business picture — and turn customer insight into focused action.
More about my workWhere I can help
Good work starts with the right question.
A hands-on point of view, shaped by operating across industries and stages of growth.
01
Growth & performance
Acquisition, activation, retention and reactivation for consumer and merchant businesses.
02
Marketing leadership
Practical perspective on building teams, setting priorities and connecting marketing to business outcomes.
03
Business & category building
Go-to-market, category strategy, P&L thinking and new-business growth across digital and offline channels.
04
Teaching & mentoring
Visiting faculty, guest sessions, mentoring and practitioner-led learning for the next generation of marketers.
The work behind the perspective
Different industries.
A shared growth mindset.
Across consumer brands, digital platforms and high-growth businesses, I’ve taken on roles close to customers, teams and commercial outcomes.
See my LinkedIn profile2024 — 2025
Senior Director — Marketing
DealShare
Marketing leadership for an omnichannel grocery and consumer-goods business.
2021 — 2024
Senior Director — Marketing, Brand Partnerships & Strategy
Goals101
Marketing, partnerships and strategy at a marketing-technology business.
2018 — 2021
Business and category leadership
Paytm
Built advertising, category and consumer-growth programs across fintech, ecommerce and local commerce.
2012 — 2018
Sales, shopper marketing & brand roles
Dabur · Colgate-Palmolive · Amazon
Early leadership roles spanning FMCG, shopper marketing and ecommerce.
2009 — 2012
Business technology analyst & early-career roles
Deloitte · Philips
An engineering foundation followed by early business experience.
Education & learning
A foundation in technology.
A practice in business.
CMO Program
Indian Institute of Management Lucknow
MBA · Marketing
SPJIMR, SP Jain Institute of Management & Research
B.Tech · Information & Communication Technology
Dhirubhai Ambani Institute of Information and Communication Technology
Ideas in the open
Notes from the work.
Marketing technology · 2022
Personalisation works when the experience earns attention.
A team milestone at Goals101: its Alpha platform received a MarTech Leadership Award for Best Personalization Platform.
Read on LinkedInTeam building · 2025
Strong performance marketing starts with curious operators.
Hiring note for DealShare roles covering acquisition, engagement, campaign analytics and emerging AI-enabled creative tools.
Read on LinkedInEcommerce · conversation
Commerce keeps changing; customer insight remains the constant.
In conversation about DealShare’s evolution from social commerce to an omnichannel model.
Read on LinkedInOpen to meaningful conversations
Let’s make the next
move a thoughtful one.
Consulting · Visiting faculty · Leadership roles · Mentoring · Pro bono
Prefer LinkedIn?
You can reach out directly on LinkedIn — or leave a short enquiry here and I’ll get back to you.
Reach out on LinkedIn Tell me what you’re building, where you’re stuck, or what you’d like to explore together.
Ask about Anuj